Sofia Italian Furnishings respects your privacy and is committed to protecting
your personal data when you visit our website and tell you about your privacy
rights and how the law protects you.
Furnishings collects and processes your personal data through your use of
this website, including any data you may provide through this website when
you sign up to our newsletter or purchase a product or service.
This website is not intended for children and we do not knowingly collect data
relating to children.
policy or fair processing policy we may provide on specific occasions when we
are collecting or processing personal data about you so that you are fully
supplements other notices and privacy policies and is not intended to override
You have the right to make a complaint at any time to the Information
Commissioner’s Office (“ICO”), the UK supervisory authority for data
protection issues (www.ico.org.uk). We would, however, appreciate the
chance to deal with your concerns before you approach the ICO so please
contact us in the first instance.
It is important that the personal data we hold about you is accurate and
current. Please keep us informed if your personal data changes during your
relationship with us.
This website may include links to third-party websites, plug-ins and
applications. Clicking on those links or enabling those connections may allow
third parties to collect or share data about you. We do not control these third-
party websites and are not responsible for their privacy statements. When you
website you visit.
The data we collect about you
Personal data, or personal information, means any information about an
individual from which that person can be identified. It does not include data
where the identity has been removed (anonymous data).
We may collect, use, store and transfer different kinds of personal data about
you which we have grouped together as follows:
“Identity Data” includes first name, maiden name, last name, username or
“Contact Data” includes billing address, delivery address, email address and
“Financial Data” includes bank account and payment card details.
“Transaction Data” includes details about payments to and from you and
other details of products and services you have purchased from us.
“Technical Data” includes internet protocol (IP) address, your login data,
browser type and version, time zone setting and location, browser plug-in
types and versions, operating system and platform, and other technology on
the devices you use to access this website.
“Profile Data”includes your username and password, purchases or orders
made by you, your interests, preferences, feedback and survey responses.
“Usage Data” includes information about how you use our website, products
“Marketing and Communications Data”includes your preferences in
receiving marketing from us and our third parties and your communication
We also collect, use and share aggregated data such as statistical or
demographic data for any purpose. Aggregated data could be derived from
your personal data but is not considered personal data in law as this data will
not directly or indirectly reveal your identity. For example, we may aggregate
your Usage Data to calculate the percentage of users accessing a specific
website feature. However, if we combine or connect aggregated data with
your personal data so that it can directly or indirectly identify you, we treat the
combined data as personal data which will be used in accordance with this
We do not collect any Special Categories of Personal Data about you (this
includes details about your race or ethnicity, religious or philosophical beliefs,
sex life, sexual orientation, political opinions, trade union membership,
information about your health, and genetic and biometric data). Nor do we
collect any information about criminal convictions and offences.
Where we need to collect personal data by law, or under the terms of a
contract we have with you, and you fail to provide that data when requested,
we may not be able to perform the contract we have or are trying to enter into
with you (for example, to provide you with goods or services). In this case, we
may have to cancel a product or service you have with us but we will notify
you if this is the case at the time.
How is your personal data collected?
We use different methods to collect data from and about you including
Direct interactions. You may give us your Identity, Contact and Financial
Data by filling in forms or by corresponding with us by post, phone, email or
otherwise. This includes personal data you provide when you:
(a) apply for our products or services;
(b) subscribe to our service or publications;
(c) request marketing to be sent to you;
(d) enter a competition, promotion or survey; or
(e) review a product, give us feedback or contact us.
Automated technologies or interactions. As you interact with our website,
we will automatically collect Technical Data about your equipment, browsing
actions and patterns. We collect this personal data by using cookies, server
logs and other similar technologies. We may also receive Technical Data
about you if you visit other websites employing our cookies. Please see
Third parties or publicly available sources. We will receive personal data
about you from various third parties and public sources as set out below:
(a) Contact, Financial and Transaction Data from providers of technical,
payment and delivery services based inside and outside the EU;
(b) Identity and Contact Data from publicly available sources such as
Companies House and the Electoral Register based inside the EU.
How we use your personal data
We will only use your personal data when the law allows us to. Most
commonly, we will use your personal data in the following circumstances:
(a) Where we need to perform the contract we are about to enter into or have
entered into with you;
(b) Where it is necessary for our legitimate interests (or those of a third party)
and your interests and fundamental rights do not override those interests; and
(c) Where we need to comply with a legal obligation.
Generally, we do not rely on consent as a legal basis for processing your
personal data although we will get your consent before sending third party
direct marketing communications to you via email or text message. You have
the right to withdraw consent to marketing at any time by contacting us.
Purposes for which we will use your personal data:
Note that we may process your personal data for more than one lawful ground
depending on the specific purpose for which we are using your data. Please
contact us if you need details about the specific legal ground we are relying on
to process your personal data where more than one ground has been set out
in the table below.
We strive to provide you with choices regarding certain personal data uses,
particularly around marketing and advertising.
Promotional offers from us
We may use your Identity, Contact, Technical, Usage and Profile Data to form
a view on what we think you may want or need, or what may be of interest to
you. This is how we decide which products, services and offers may be
relevant for you.
You will receive marketing communications from us if you have requested
information from us or purchased goods or services from us and you have not
opted out of receiving that marketing.
We will get your express opt-in consent before we share your personal data
with any third party for marketing purposes.
You can ask us or third parties to stop sending you marketing messages at
any time by:
(a) following the opt-out links on any marketing message sent to you; or
(b) contacting us at any time.
Where you opt out of receiving these marketing messages, this will not apply
to personal data provided to us as a result of a product/service purchase,
warranty registration, product/service experience or other transactions.
You can set your browser to refuse all or some browser cookies, or to alert
please note that some parts of this website may become inaccessible or not
function properly. For more information about the cookies we use, please see
Change of purpose
We will only use your personal data for the purposes for which we collected it,
unless we reasonably consider that we need to use it for another reason and
that reason is compatible with the original purpose. If you wish to get an
explanation as to how the processing for the new purpose is compatible with
the original purpose, please contact us.
If we need to use your personal data for an unrelated purpose, we will notify
you and we will explain the legal basis which allows us to do so.
Please note that we may process your personal data without your knowledge
or consent, in compliance with the above rules, where this is required or
permitted by law.
Disclosures of your personal data
We may share your personal data with the following parties:
(a) Internal Third Parties as set out below:
(b) External Third Parties as set out below; and
(c) Third parties to whom we may choose to sell, transfer or merge parts of
our business or our assets. Alternatively, we may seek to acquire other
businesses or merge with them. If a change happens to our business, then the
new owners may use your personal data in the same way as set out in this
We require all third parties to respect the security of your personal data and to
treat it in accordance with the law. We do not allow our third-party service
providers to use your personal data for their own purposes and only permit
them to process your personal data for specified purposes and in accordance
with our instructions.
Whenever we transfer your personal data out of the European Economic Area
(“EEA”), we ensure a similar degree of protection is afforded to it by ensuring
at least one of the following safeguards is implemented:
(a) We will only transfer your personal data to countries that have been
deemed to provide an adequate level of protection for personal data by the
(b) Where we use certain service providers, we may use specific contracts
approved by the European Commission which give personal data the same
protection it has in Europe; and
(c) Where we use providers based in the US, we may transfer data to them if
they are part of the Privacy Shield which requires them to provide similar
protection to personal data shared between Europe and the US.
Please contact us if you want further information on the specific mechanism
used by us when transferring your personal data out of the EEA.
We have put in place appropriate security measures to prevent your personal
data from being accidentally lost, used or accessed in an unauthorised way,
altered or disclosed. In addition, we limit access to your personal data to those
employees, agents, contractors and other third parties who have a business
need to know. They will only process your personal data on our instructions
and they are subject to a duty of confidentiality.
We have put in place procedures to deal with any suspected personal data
breach and will notify you and any applicable regulator of a breach where we
are legally required to do so.
We will only retain your personal data for as long as reasonably necessary to
fulfil the purposes we collected it for, including for the purposes of satisfying
any legal, regulatory, tax, accounting or reporting requirements. We may
retain your personal data for a longer period in the event of a complaint or if
we reasonably believe there is a prospect of litigation in respect to our
relationship with you.
To determine the appropriate retention period for personal data, we consider
the amount, nature and sensitivity of the personal data, the potential risk of
harm from unauthorised use or disclosure of your personal data, the purposes
for which we process your personal data and whether we can achieve those
purposes through other means, and the applicable legal, regulatory, tax,
accounting or other requirements.
Your legal rights
Under certain circumstances, you have rights under data protection laws in
relation to your personal data:
(a) Request access to your personal data;
(b) Request correction of your personal data;
(c) Request erasure of your personal data;
(d) Object to processing of your personal data;
(e) Request restriction of processing your personal data;
(f) Request transfer of your personal data; and
(g) Right to withdraw consent.
If you wish to exercise any of the rights set out above, please contact us.
No fee usually required
You will not have to pay a fee to access your personal data (or to exercise any
of the other rights). However, we may charge a reasonable fee if your request
is clearly unfounded, repetitive or excessive. Alternatively, we could refuse to
comply with your request in these circumstances.
What we may need from you
We may need to request specific information from you to help us confirm your
identity and ensure your right to access your personal data (or to exercise any
of your other rights). This is a security measure to ensure that personal data is
not disclosed to any person who has no right to receive it. We may also
contact you to ask you for further information in relation to your request to
speed up our response.
Time limit to respond
We try to respond to all legitimate requests within one month. Occasionally it
could take us longer than a month if your request is particularly complex or
you have made a number of requests. In this case, we will notify you and keep